Gaviana is a driven, passionate and charismatic artist with a diverse approach and a truly eclectic taste. She focuses on a soulful and warm take on music, connecting with listeners through stunning vocal performances, earnest lyricism and great vibes, echoing the work of artists the likes of Janet Jackson, Mariah Carey, Beyonce or D’Angelo, just to mention a few.Find out more and let the music tell you the rest of this story.My Website: https://www.gaviana.net/
Instagram: https://www.instagram.com/gavianamusique
Twitter: https://www.twitter.com/gavianamusiquex
Facebook: https://www.facebook.com/gavianamusique
Apple Music: https://music.apple.com/us/album/free-single/1525309453
Spotify: https://open.spotify.com/track/5qkY09HOu9P0GoFLSTrkZv?si=b4UUlT5nSCq1AaN3CTL8ew
YouTube: https://music.youtube.com/watch?v=bsEP_g_tBYg&list=RDAMVMbsEP_g_tBYg
1.) What elements and/or characteristics made you say to yourself that you wanted to do music for a living? Who are your influences/heroes/role models?
Well… I always thought it was a calling for me. I was always singing for as long as I can remember. I even wanted to sing way before I knew I could sing HaHaHa! But yeah I always knew deep down this is what I was meant to do.
My first and foremost all time influence is Mariah Carey! She is my number one! And my second one is Beyoncé only because she sets the standard for performing.
2.) If you could compare yourself to an already established artist, who would that be and why? If you don’t like to compare yourself, then music-wise, what separates you from other musicians?
Right now what separates me from other artist right now is that I use a lot of my vocal range. First thing I want people to know me for is my vocals. I want people to know that I’m a vocalist before anything else.
3.) Everyone in life goes through adversity of some sort. Is there anything in your life that has any influence on the kind of songs you write? What is the most difficult thing you’ve had to endure on your path to becoming a musician?
Yes of course! First off my love life Haha! I went through a few heartbreaks and I would love to share my lessons from it all. And all the challenges I had to go through growing up. And I think the most difficult thing I had to go through is trying to keep proving to my family members that I can do this. You know till this day my family members don’t believe in me and they would always give me the most unnecessary advice basically trying to encourage me to do something else and it’s annoying because I’m trying to be nice but they need to accept the fact that this is what I’m going to do. And I had to stop seeking validation from them because at the end of the day, they never been in my shoes and they never been musicians. They literally know nothing about the music business so I rather them just keep their unwanted opinions to themselves and let me be.
4.) How do you prepare yourself to write certain songs? What is your song-writing and recording process?
I get a beat that really sounds like me right? And then I think at what do I want to sing about. I keep repeating the best over and over again until I think of words to write on paper. I’ll sing it out, it’s almost like freestyling really. My writing process can be from an hour to days. HAHAHA Because I’ll be stuck sometimes and busy but I would take a break and listen to other songs that would inspire me and I’ll go back to writing my song and that’s usually the process. The real work is before the studio. I correct my vocals, change the melody or lyrics and whatever. And then we go to the studio to throw it all down.
5.) Unfortunately the music industry is full of talented individuals who just don’t get any recognition for their talent and/or hard work. What do you plan to do to make sure you stand out and get noticed? Would you rather be on a major label or would you rather stay independent? Why or why not? In regards to the music industry itself, do you think that the traditional music industry model as we know it is dead?
I definitely think the traditional music industry we used to know is dead Lol! Artists are not getting discovered like we used to. If it was like the old days I would definitely have a record deal by now. But I believe my voice itself would stand out because there’s only one me. Nowadays all you need is one song to go viral and you have all these record labels approaching you. If you have a certain amount of followers they like that too. Maybe there’s a rare case were if you have connections maybe you could get a record deal. However it’s not often. They want artists already established before they spend a dime on them . That could be a good thing or a bad thing because some artist really need that artist development and when they stop giving that so many artist get themselves in unnecessary drama that could’ve been easily avoided. And you right unfortunately without that big label push a lot of independent artist would be over looked. It’s fine though, if your doing this just for the love of music then this shouldn’t bother you as much. As long as your bills are paid and your doing what you love. I actually want to be signed to a label. Only because there resources are very helpful. And everything doesn’t have to come out of my pocket lmao. I will have to pay back eventually but at least I don’t have to wait to get my resources together to finish a project.
6.) Are you able to make a living with your music? If so, how were you able to attain a career doing what you love? If not, what do you do in order to fund your music career? What advice would give to someone who’s interested in pursuing a career in music?
I’m still in the beginning process so not yet. And my career is literally about to begin in a middle of a pandemic lmao!! I’ve been pursuing music for years and I was surviving on working these little 9-to-5 jobs I had. They didn’t pay as much but they kept me above water.
7.) How do you think the internet and social media affected the music industry and how musicians are able to market themselves? Social media is obviously an extremely important element in today’s world, especially when it comes to business, branding, marketing, etc. With that being said, do you think an artist will be able to survive in today’s music industry if they’re not social media savvy?
Yeah not in this day and age LOL! I’ve seen artists literally build their careers off of social media and that’s what I’m doing right now. It’s way more easier to market yourself now then ever before. Fans can now interact with their favorite artist. Fans can get access to you on the palm of there hands. And what’s better, artists have control of their careers. I don’t think any artist will have a career without social media. It’s just not happening. How can people find you? Get to know you? The fans want to know their favorite artist on a personal level and social media helps you with that.
8.) Artists who try to make music for the general public and make more money are usually seen as “sell-outs.” Do you see it that way and if so, what do you plan to do to make sure your music stays true to your brand and make a good living at the same time without having to “sell out”?
I don’t understand that logic. Why would you want to be put in a box? There’s no limit in music making. You can experiment with so many sounds and create a whole new genre. If that makes them more money, why is that a problem? I would like an artist who’s versatile and super creative, not someone who does the same thing all the time, it becomes repetitive and boring. Let them experiment.
9.) Professionally, where do you see yourself 5 years from now?
I see myself as an already well established artist. I worked with many other talented musicians. I’m doing a lot of collaborations with designers, makeup, and many other brands. Some acting gigs In the works and a broadway show starring me and I’m the lead 😊