Rising star, Norman Alexander, is out with a bang on his latest music single, “The Reason.” Released by MLife Music Group, a company with a renowned professional and reliable management team, the new single has started winning the heart of many lovers of classic urban hits. Now, that isn’t just down to the MLife label’s humanitarian cause, but for the rare quality that defines Alexander as a great singer.

The Reason is a four-minute track with heartfelt beats that delivers impeccable flows like you were listening to an ode. The visuals are fiery, provocative, and display Alexander’s genuine emotions. Talking about emotions, Alexander brings vibes that are compelling and addictive to its listeners.

A look into The Reason

The song kicks off as a banger with soft piano tunes and a phone ringing in the background. Then Alexander’s iconic and commanding vocals graced the soothing atmospheric undertone that characterizes the song. “I’m embarrassed…look what I’ve done, so much damage…” are some of the lyrical renditions that described the singer’s show of regret and somber emotions that compliment the sadistic and yet enchanting tempo of the song. You can feel Alexander’s lyrical ballad yet again in sumptuous lines such as “What do you do when your world burns down and it’s getting cold,” as the song delves into a gripping and re-countable mode. You can literarily feel the singer’s heart being emptied into every line. The song is devoid of any bombastic sensation but heavily laden with emotional intimacy that portrays the singer’s feelings and beliefs.

A song with meaningful instrumentals presentation

The piano component in the ambient of this track has a significant impact on how listeners perceive these lyrical renditions, and I would argue that it contributes to the overall weight of the tale being delivered. This is not to say Alexander might not have come through as powerfully as he does in this situation without the outstanding keys, but rather that they’re the ideal complement to the singer’s poetic and creative structures he’s attempting to establish. This is a highly personal effort from beginning to end, and I doubt he would more than invest more of himself into the tiniest of elements included inside the master mix if it weren’t. He has great expectations, but this is an unmistakable attempt to surpass them.

“The Reason” features numerous styles that are incorporated into the deep, thick sound. The song exudes compassion, from Rhythm and blues to soulful flair to pop style to classical beat, with a touch of electronic flourishes thrown into the mix. Everything in the song gleams, from the vibrant colors to the profound, resonant strength of the singer’s voice. Done with amazing delicacy, the song as a whole flows together majestically. The incorporation of both ancient and contemporary elements lends it a well-balanced quality. On the age-long influential side, the origins of Marvin Gaye’s iconic, rich sound are evident. On the other hand, traces of James Blake strike an appearance. Even with these reference points, the sound is unmistakably his own–a unique singer with unique gifts baptized with fire.

It’s been quite a long time I felt such pastoral and reflectively blissful rhythms from a new or upcoming artist. Alexander not only succeeded in this regard, but his naturally magnified vocals and carefully selected lyrics are highlights of this fantastic number.

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