There are fresh and exciting opportunities to explore at the turn of each year. Below is a brief highlight of the industries expected to boom and perform well from the start of 2023.
Energy Sector
According to experts like Fidelity, we can expect the energy crisis of 2022 to extend to 2023. Already, there is significant attention cast on renewable energy resources as a sustainable method of powering various industries and protecting the planet. You can help the players in the energy sectors tell their stories and provide vital information to their target audience to assist the necessary transitions.
Health And Fitness
After the Covid-19 pandemic, more people have been interested in strengthening their health status and immunity levels by keeping fit. Of course, the most difficult days occasioned by the pandemic passed a long while back, but the interest in proper nutrition and fitness has been growing. According to a Paramount Acceptance report, the fitness industry’s recent growth is expected to expand in 2023.
The eCommerce Industry
The Insider Intelligence avers that, by 2023, 20.8% of global sales will occur online. Certainly, the changes that came with the Covid-19 pandemic had increased the vibrancy in the eCommerce industry, but even with the easing of restrictions on movement, the eCommerce growth has been promising. In 2023, we expect the demand for eCommerce PPC agencies to continue growing. If you are preparing to venture into this niche, expect to see huge growth in the market.
Health Services
Nowadays, most medical consultations and appointments can occur online. Moreover, an increasingly more number of healthcare professionals are expected to begin offering their services online. In this way, impactful digital marketing can be used to fortify their online footprint.
Like other digital marketing niches, the regulations, objectives, and issues in the healthcare sector can be vastly unique and may require professional input. For this reason, seek a reliable healthcare digital marketing agency to guide you in the trade.
Non-Profit Institutions
Like other niches, the Non-Profit sector is ideal for digital agencies specializing in this field. A non-profit organization needs different content than a profit-maximizing company. For the former, the objective is to support the cause and not to grow the revenues.
Usually, non-profit organizations find more value in content than any other digital marketing tool or technique. The content could be in the form of videos, podcasts, webinars, or blog posts, provided it is relevant and helps to advance the organization’s mission. Digital marketing agencies wishing to enter the non-profit niche must understand content marketing well.
Gaming
Gaming online has become increasingly popular for years now – whether it’s iGaming or just board games, the gaming sector has taken off. In part thanks to the pandemic, people looking for cheaper entertainment and societal changes – anything to do with gaming is well worth getting into and using your casino SEO agency knowledge to compete in..
The Education Sector
There is a growing demand for students among educational institutions, with each looking for effective ways of demonstrating the value of their programs. Digital marketing agencies can help close this gap by developing digital marketing campaigns that impact the target audience.
In addition, more and more educational institutions are leaning towards using technology for educational purposes, opening an opportunity for more educational resources and content to be shared online. That way, as most educational institutions start to offer online courses to students of varying age groups and learning levels, more opportunities will begin to open up in the marketing sphere.
Venturing into this niche when online education expands can lead to successful realization. To learn more, we encourage you to visit the sites of some of the specialized education marketing agencies working in the US.
The Retail Industry
The retail industry is one of the most dynamic and competitive for many industry players, which is why it is an ideal niche for digital marketers. As the eCommerce industry continues to grow, more retailers will greatly value having a solid online presence.
There is a need for a user-friendly website and application to enable customers to navigate the shopping journey with ease. Furthermore, you can make the most of ads and optimized content created by a digital marketing team to attract more customers to make purchases.
According to Deloitte, constant changes in customer profiles and preferences will determine success in the 2023 retail industry. The unstable economic environment will positively impact retail companies if these changes are not addressed.
To thwart the loss of revenues, retail companies can rely on digital marketers to access a larger pool of customers. And so, if you opt to get into the retail industry for your digital marketing goals, you can expect to benefit even when the economy is slumping.
We encourage you to visit the USA’s leading fashion and retail marketing agencies to identify some of the thriving agencies likely to be your main competition in the Fashion and Retail industry.