Born in Scotland, Apricity immigrated to Canada as a child, but not before being bitten by the entertainment bug. In her formative years, the singer was a pageant show participant, and also appeared on kids’ programs like Fun Factory before eventually comfortably settling into the world of musical theatre.
Fueled by the creative inspiration of female vocalists such as Garbage’s Shirley Mason, and Kate Bush, the debut single from Milton, Ontario’s Apricity dispenses equal amounts attitude and melody.
Taking her moniker from the Latin word meaning “basking in the warmth of the sun,” “All My Lies” marks the culmination of a passion that has followed the recording artist all her life.
Teaming up with acclaimed producer Thomas McKay, Apricity was initially drawn to the Evanescence-inspired dark tones that permeate the track’s lyrics and music and says McKay was the perfect foil for helping ensure the song was a stylistic good fit.
“I want to sing songs that move me; I wouldn’t want to have my name on something I didn’t feel, and this song resonated with me on multiple levels,” she says.
1.) What elements and/or characteristics made you say to yourself that you wanted to do music for a living? Who are your influences/heroes/role models?
Alanis Morrissette and Shirley Manson have been two unique artists that influenced me.
Both Alanis and Shirley are spirited and gutsy while keeping it feminine. I want to follow their lead while bringing my own unique twist. Music is about story telling and I wanted to do this and express my love of music in an electric manner.
2.) If you could compare yourself to an already established artist, who would that be and why? If you don’t like to compare yourself, then music-wise, what separates you from other musicians?
3.) Everyone in life goes through adversity of some sort. Is there anything in your life that has any influence on the kind of songs you write? What is the most difficult thing you’ve had to endure on your path to becoming a musician?
4.) How do you prepare yourself to write certain songs? What is your song-writing and recording process?
5.) Unfortunately the music industry is full of talented individuals who just don’t get any recognition for their talent and/or hard work. What do you plan to do to make sure you stand out and get noticed? Would you rather be on a major label or would you rather stay independent? Why or why not? In regards to the music industry itself, do you think that the traditional music industry model as we know it is dead?
7.) How do you think the internet and social media affected the music industry and how musicians are able to market themselves? Social media is obviously an extremely important element in today’s world, especially when it comes to business, branding, marketing, etc. With that being said, do you think an artist will be able to survive in today’s music industry if they’re not social media savvy?
Again each artist and each goal is different. If an artist can make a living and be successful with their music, why is that wrong? To get your music heard by more people doesn’t make you a sell-out, it makes you smart. My opinion. I will stay true to what I enjoy, my style and bringing the music into a story.
9.) Professionally, where do you see yourself 5 years from now?
I see myself continuing along this path. I am hoping I will be able to successfully tour, depending on the world situation. What matters is to be happy in what you are doing and to continue to grow and learn I have a willingness and commitment to improve myself. I’d like to be seen as someone with deep roots in the music industry, and I know that’s something that I’ll have an opportunity to do here and continue.