Any person or brand who has a knowledge panel on Google looks more reputed and trustworthy. If you want to know what a knowledge panel is, then you can go to Google and type the name of any popular musician/artist in your country and then you will see that on the right side of Google, a big panel with different bits of information about that entity is displayed there, this result is called the Google knowledge panel and as Google artist panel (for artists).

You might have come across this many times when you have searched for some popular celebrity, politician or company on Google. Some people think that only big names can make it to this panel. However, they do not know that by following certain strategies, they can get their own personal profile or company on this knowledge panel.

Types of knowledge panels

Knowledge panels can be broadly categorized into three categories. They are

1) Local knowledge panels

2) Branded knowledge panels

3) Personal knowledge panels

If you search for any local business in your region, then it is possible that you may come across local knowledge panels. People who are outside this geographical area of that local business may not see this panel. Branded knowledge panels are for big business brands and most of the time these brands have a Wikipedia page dedicated to them. However, Wikipedia isn’t the only source from where Google pulls data for this knowledge panel and in many cases, it might be possible that Google may pull data about these branded companies from other sites. Personal panels are for people who are regularly in the news like film stars, politicians, industrialists, music artists, models, authors etc.

How can you get Google to display an artist profile in this knowledge panel?

One of the important aspects of this knowledge panel is the “Google knowledge graph” which was first introduced in 2012. Knowledge graph gets information from a diverse range of sources like Google my business, Wiki data, Wikipedia, Crunchbase and other reputed sites. Instead of just providing plain links in a traditional search engine, the Google knowledge panel displays various useful data in the search result page itself which means that a user does not have to click any website to find some basic information about famous people and brands.

Currently, it is estimated that 20% of the search results in Google search engine display a knowledge panel to improve the user experience of a search engine user by utilizing artificial intelligence.

Top data sources for Google knowledge panel data

Even though no one knows the exact sources from where Google takes the data for displaying in the knowledge panel, there are some common sources that are known to impact the data in the Google knowledge panel.

1. Wikipedia

Wikipedia is one of the most trusted sites as the information contained in it is supported by various resources. Most of the time, Google pulls information about big celebrities and companies from Wikipedia page. Getting up a Wikipedia page is very important if you are looking to include your brand or artist profile in the Google panel. Making a Wikipedia page is not that easy because it requires citations and references from various trustworthy sources to create one and even a little doubt can you get your wiki page to be removed. So if you are planning to get a Wikipedia page for your own related brand or your client’s brand, then it is essential that you must first work on getting press releases issued about the company or the brand in order to cite it later on the Wikipedia page. Alternatively, you can also hire freelancers to make a Wikipedia page for you.

2. Wikidata

Wiki data is a huge repository of data arranged in a machine-friendly format. It means that it is made in such a way that the machines and algorithms can find it easy to access and apply the information contained there. Any person can go and improve the data contained in it. However, there are a few guidelines that you must follow before editing this data.

3. Crunchbase

Crunchbase contains a collection of information on 1000’s of companies. Crunchbase contains various useful data about a company like the CEO, the founders, various news articles related to it. Adding information about your company in Crunchbase is very easy but it requires manual verification to get the information published there.

4. Authority press release sites

Even though there are hundreds of press release sites, not all of them are useful when it comes to their distribution and impact. Most of the free press release sites are a total waste of time and do not serve any useful purpose. Press release sites like Business wire, eReleases, PR newswire are some examples of trustworthy news sites. Getting details about your business or personal profile on these selected press release sites can help you to gain much better exposure and it can have a much better impact.

For local businesses, having a GMB listing is much more necessary to display information in the panel. The above-listed sources are a few of the most crucial sources which Google uses to display the panel.

One other thing you can do to improve your chances in the Google knowledge panel is to use schema markup on your website. Schema markup is a language using which search engines can better understand the data displayed on a webpage and can therefore process and use it better. For displaying data about your organization, you can use an organization schema markup and for displaying your personal profile, you can use a person schema.

Simple Method to Get a Google Artist Panel

One simple method of doing a Google artist panel is by using paid services like TheArtist.bio which can get a Google artist profile or Google Knowledge panel in a few weeks.

One thing that must be noted here is that the factors responsible for displaying a knowledge panel change with time and therefore you must remain updated with the latest changes in Google algorithm related to Google knowledge panels. Getting a Google knowledge panel for an artist or a musician can greatly enhance the personal brand online and therefore it is worth trying to build a knowledge panel for your brand.