With years of experience elevating performances and profitability of organizations in diverse sections through expert alignment of innovative marketing and advertising strategies, Josh has the experience and insights required to plan and execute necessary brand operations, marketing database, social media, and display advertising campaigns. Josh’s expertise lies in successfully optimizing user experience and focusing on marketing strategies to ensure the companies mission and message is conveyed correctly for our fan base to align with.
1.) What elements and/or characteristics made you say to yourself that you wanted to be an entrepreneur for a living? Who are your influences/heroes/role models?
Tough question. I guess I looked at society for what it was, and made a decision that I didn’t ever want something as simple as “income” to get in my way of doing anything. I want to make an impact on the World. There’s more to life than just making money, its about making a change. Making a difference. I’d say some of my influences are Gary Vee, Grant Cardone, Zig Ziglar, Warren Buffet, and many other musical icons.
2.) If you could compare yourself to someone who is already established in your line of work, who would that be and why? If you don’t like to compare yourself, then what separates you from other everyone else who does what you do?
I’d say Gary Vee. He is an extremely talented, innovative social media influencer, and he understands how to combine the millennial aspect of marketing along with traditional, which causes a huge impact on today’s society.
3.) Everyone in life goes through adversity of some sort. Is there anything in your life that has any influence on the work that you do? What is the most difficult thing you’ve had to endure on your path to becoming an entrepreneur?
The most difficult thing for anyone in my age group, is in fact, their age. I’ve been looked down on by so many people it’s crazy. Even some of my role models looked down on me and said I couldn’t do it. I guess that’s what made me thrive.
4.) How do you prepare yourself to create? What is your process?
What I do is I think to myself, “Would I think this was a good idea?”.. then work from that. I want to create an experience that is unforgettable, that will surely make an impact on whichever project I’m a part of at that time.
5.) Unfortunately many industries are full of talented individuals who more or less become the “starving artist” and don’t get any recognition for their talent and/or hard work. What do you plan to do to make sure you stand out and get noticed?
Simple, I don’t even think about that. People spend way too much time thinking about what would or won’t happen, and less time focusing on what they need to do to make themselves better. Like I said, I’m not pushing for success necessarily, I’m pushing to make a difference. After that, the recognition will come.
My advice is – don’t work for recognition, or you won’t succeed.
6.) Would you rather work for a big corporation or would you rather stay independent? Why or why not? What makes one better than the other?
I would rather stay independent. What I’ve noticed about big corporations is that their morals are way out of place for the most part. Things were done much more different back in the day when these larger corporation were established, so to me, it’s like adopting a 6 year old dog. There’s nothing wrong with it, but I’d rather be involved in the beginning stages so I can help dictate the way things are done in the foundation so I can feel comfortable representing that brand.
What I like about independence/start-ups is that you have a blank canvas that I can sit down and implement my own strategies that I’ve developed throughout the years, using my trial/errors and success to make sure the campaign goes as expected.
7.) How do you think the internet and social media affected the creative industry and how entrepreneurs are able to market themselves? Social media is obviously an extremely important element in today’s world, especially when it comes to business, branding, marketing, etc. With that being said, do you think an entrepreneur will be able to survive in today’s economy if they’re not social media savvy?
Social Media gives brands and artists a chance to portray their image to millions of people on a daily basis.
To survive in the economy – simply put – you must be active on social media. The most important thing in that aspect is to remain consistent. If you’re a car company, you don’t want to post pictures of skateboards. Your audience follows you for a reason – to be provided with updates/pictures of cars.
8.) Typically, entrepreneurs who try to create products and/or services for mass consumption for the general public and make more money are seen as “sell-outs.” Do you see it that way and if so, what do you plan to do to make sure that what you offer stays true to your brand and make a good living at the same time without having to “sell out”?
Not at all. Entrepreneurs that provide services for the mass markets are smart in my opinion. As long as you’re not sacrificing quality for quantities, then there’s nothing wrong with that. You identify a problem/need for the mass market, and provide that service. Nothing about that makes you a sell-out.
You could be the best entrepreneur in the world, but if your product’s shit, it won’t sell.
9.) Professionally, where do you see yourself 5 years from now?
I see myself running multiple businesses as well as providing consultant services. At the time, I am Chief Operating Officer for Ausounds – the next generation of Headphones. Stay tuned to see some cool updates!