It’s simple. Some people just want BIG numbers. Big numbers makes anyone’s social media account look good. Whenever people see your Facebook fanpage, Twitter page and/or Instagram page and see that you have X amount of likes/followers, there’s more of a likelihood that they will like/follow your page because the perception is you have a great product that sells or you make great music or you provide quality services and so on and so forth. People also like to be part of something that’s big and are more inclined to like/follow so they can “fit in.” This is called the “herd effect.” Long story short, most people like to go along so whoever’s purchasing nationwide and/or global doesn’t necessarily need (or want) to have targeted likes/follows as long as they have a lot of people liking their Facebook fanpage, following their Twitter page and/or following their Instagram page . When people see the big numbers, it will automatically attract people who can actually be a potential customer/client/fan/follower of what you do.